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Many cities in America and around the world hold trade shows frequently. Las Vegas is high on the list with other cities like Orlando and Anaheim. These tips for better ROI work well for all of these cities – wherever you have your next trade show.
Share Your Trade Show Booth Location with Current Customers and Potential Visitors
Beforehand, you probably had a pre-marketing campaign. The campaign let everyone on all your social media platforms and email lists know that you were going to be at the show. But there are hundreds (or sometimes thousands) of exhibitors there with you. How can you be sure those who came to the trade show specifically to see you can find you?
Maybe they will check the venue map, and you won’t have anything to worry about. Or maybe they will wander throughout the trade show floor looking at every booth before they find yours. And just maybe, they will get caught in some other booth and end up running out of time before they visit you.
Professional trade show booth builders recommend two approaches:
- Text messages and social media posts that include photos of your booth in real-time and directions for how to get there. Post a map that draws out the route from all entrances and other major landmarks.
- Have a booth staff member standing in the aisle or even walking throughout the venue. Make sure it is easy to connect them with your brand (although you do not need to send your mascot out!)
At the very least, share your booth location in as many ways, as often as you can!
Personal Thank You Notes
In this digital world of mass mailings and social media posts, it is amazing the impact of a short, personalized note. Expressing gratitude to your visitors for making the effort to drop by your trade show in Las Vegas makes an indelible impression. Send a personal note with memorabilia like a photo, branded accessories, or other evidence that their presence added value to your experience.
Advance Bookings for Flights and Cabs
In Las Vegas, booking flight tickets and cab rentals in advance reduces costs and keeps your expenses predictable. Price surges have been known to happen, so advance bookings protect your rates, maximizing your ROI. Last-minute cab rentals usually cost 10-12% more than advance bookings. Early bird discounts and value-added services like complimentary meals can make a big difference to the bottom line.
Watch the City Traffic in Real-Time
Las Vegas is known for busy streets and traffic jams, just like Anaheim and Orlando – and pretty much every other major center in the country. Download whatever mobile app gets you the latest updates on the traffic conditions when you need to commute to the trade show center. If possible, of course, stay at the recommended lodgings, which often means your commute is just an elevator ride. The accommodations may be a bit more than you could find further out of town, but often the travel expense and time, and the worry, makes it worth it. Consider every aspect when you calculate your ROI.
In Closing
So, it makes sense to plan and prepare for every trade show in Las Vegas for the best possible ROI. By sharing your booth location with potential visitors, you can be sure everyone looking for you finds you at the show. Personal thank you notes make a lasting impression that often turns into conversions. Flights, cabs, and traffic all impact your experience at the trade show. Make sure you plan every aspect to be sure you maximize your ROI.
